Managing stakeholders in a reputation crisis - Mistake 3

Preventing a reputation crisis - Mistake 3. When information about your product or the behaviour of your company starts to circulate on social media, stakeholders will have questions, concerns and expectations. How these are addressed will often determine whether the incident escalates and how quickly it escalates. Don’t address them and outrage builds. Failing to understand and manage key stakeholders is mistake 3 in the 5 mistakes that cause a reputation crisis.
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