People: team attributes and skills required when designing and launching your proof of concept. Planning and processes: most personalisation projects fail at the first hurdle due to a lack of robust planning. We'll take you through a step by step process to help propel your plans.
Production: what should the personalised experience look like? We'll show you how to decide what experience your customers should have.
Placement: as a digital marketer you'll be aware that any digital experience encompasses multiple channels and hundreds of different touchpoints. We'll help you evaluate how to personalise across channels and touchpoints.
Performance: in order to iterate and improve, personalised experiences should be measurable. We'll take a look at how these should be measured and assessed.
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