8 key themes set to shape next year’s commercial landscape After this year's growing fears around automation, fake news bots and general tech overload, consumers are desperate for a dose of reality. As consumers look to take back control in 2019, brands need to be prepared to embrace the physical, ramp up emotions, and get personal.
Our Chief Creative Officer Tessa Mansfield explores the new behaviours and technologies that will drive innovation in what our experts are calling ‘The Year of the Human'.
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