How To Retain Clients At A Digital Agency (An Unconventional and Profitable Approach) So I'm talking to my friend and he has a small boutique agency doing email marketing for e-comm companies.
They go in, they deploy some specific campaigns and messaging strategies that yield a lot of sales.
If you look at what they pay him vs. the money he makes them... it's an amazing ROI.
Since he’s delivered such value he's continued to test raising his prices.
It’s not like he wasn’t profitable at his original, lower price points, he was testing his market to see what prospects actually valued his services at.
I see this happen a lot with agency owners.
They want to make more from clients.
They want to raise the retainers and offer more value because they see the results that are being generated.
But, all agencies hit this one inevitable point in the client relationship...
...when your client starts asking themselves if they can do it better and cheaper in-house.
This is actually really natural and a part of your client's business growth thanks to your services but that means your relationship may come to an end.
Losing a client like this can hurt a lot of agency owners.
Cuz, they don’t have a full pipeline of opportunities waiting for them.
So, like most agency owners, my friend will eventually lose this client and almost always sooner than he would like.
But, what if there was a better way to retain his clients for another 6-12+ months that was actually a WIN/WIN for both him and his client?
In today’s episode, I'm going to break down how the Modern Day Agency can position themselves to retain clients longer and increase the LTV (lifetime value).
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