If you are trying to do Adwords, Google Ads, on your own, you need to learn this trick: Advertise Under the Competitor's Brand name. The problem lies in the poor quality score you will get after a period of time. I was getting a Google Ads Quality Score of just 1/10. That's bad. So even though I was bidding 3x more than the minimum bid, my ads were seldom showing.
This video will show you how to fix that problem. You will raise your Quality Score, make your landing page more relevant to the keywords you are targeting and lower your cost per click dramatically.
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