Read the whole data guide here: B2B leads data offers an efficient and cost-effective way for companies to get in contact with prospective customers; it’s the modern and economical version of door-to-door selling. This data type includes information about people from different organisations who engage with a company’s advertisements, websites, or products. This may consist of data attributes such as contact information, working title, psychographic information (intent), or ad impression data. B2B leads data can also be used to enrich first-party information about a set of prospects to gather a more holistic understanding about the key decision makers in a given company. All in all, it allows for a comprehensive view over the target audience’s online behaviour.
Sales and marketing professionals use B2B leads data to track down in-depth information on prospective customers. Purchasing this information from B2B leads data providers is a solution that saves time and boosts productivity, given that it eliminates the need to trawl the web in search of lead details. Users of the data can quickly find, connect, and engage with the right contacts, enabling them to increase sales and drive growth.
The data gained in this way is used in direct marketing campaigns, such as through telemarketing or email campaigns. Some specific use cases for B2B leads data include:
Making content decisions - seeing engagement rates related to content type
Static retargeting - understanding when and why prospects leave the company website
Audience modelling - comparing 3rd party audiences to 1st party segments
Prospect analysis - discovering which actions/behaviour lead to conversion
Demographic targeting - localizing the key decision makers in a prospect company
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