What makes Wifi Dabba interesting though, is that you can actually pay just Rs. 2 to get online - and use it all over the city. "To get more and more people online, the price point is very critical," says Shubhendu Sharma, co-founder and COO of Wifi Dabba. "It's something from a case study that was done in the 90s by FMCGs, about sachet pricing. What they found was that the 100ml bottles were not selling, so they made these small Re. 1 sachets. You give small sachets, and you get people on the system. And we're hoping that once people start using they'll take the bigger packs also, but this pricing isn't going away."
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