Why Great Content Is Your Best Marketing Strategy | Organic Traffic Over Paid Advertising

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The best marketing strategy that will really allow you to grow your coaching business and escape the time-for-money trap is using content rather than paid advertising to get clients. Organic traffic is much better than paid traffic because it’s cheaper and you can develop a stronger connection with your prospective clients.

Callum runs a hybrid model that allows him to continue working in the gym while expanding his business online. Content marketing is exactly how he built his business into what it is today.

One of the biggest things that coaches get wrong in the beginning is trying to set up a number of seemingly automatic solutions: paid advertising, fancy funnels – these things may look tempting but they don’t really show who you are and help you to connect with an audience.

It’s crucial for coaches to be able to understand their prospects. When you rely on paid advertising, you lose the opportunity to connect with people. The best marketing strategy is to use creative content that shows who you really are. With content, you’ll be able to get organic traffic without spending much on marketing.

Then, when it comes time to scale your business, all you have to do is rinse and repeat. Create new content, find new clients organically, and build up steadily. By building your business in this way, you’ll have exactly what you need to design the life you want with the freedom you want.

Don’t fall into the trap of going after fancy and expensive marketing strategies. Producing great content is the best marketing strategy because it will get you organic traffic without forcing you to throw money away on superficial advertising.

What would you like to do with more time and freedom? Answer below!

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