Why Payout Doesn't Matter for CPA Marketing

Are you not seeing the profits you expected? In this video, you will learn why payout is not and what the key cpa marketing metrics are that you should be keeping track of instead. When you compare the data you definitely want to look at how much you can potentially make, but focusing on only the payout is not productive in terms of cpa affiliate marketing because you could be leaving money on the table by not testing offers with lower payouts.


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The example shown in this video, will compare 2 offers and try to explain why cpa marketing affiliate marketers should not focus on bigger payouts assuming that they will make more money if they do. That's not always the case. You want to focus on the highest EPC (earnings per click) and the CR (conversion rate) of the offers regardless of the payout. The money will not come to you if the landing pages and ads do not seal the deal and get conversions.

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By no means are we saying that the payout does not matter. But if the offer landing page does not covert, they are not doing yourself any favors by chasing the bigger payouts trying to make money back faster. The bottom line is that it comes down to how the offer converts to determine whether or not the campaign will be successful. You can bet back more of your money through profits by focusing on your targeting and producing appealing landers that your audience relate to.

*You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic. These videos are for educational purposes only for affiliate marketing for beginners.

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