Many viewers may not be aware of the long-rumored backstory surrounding Ann Curry's shocking exit from Today in 2012. According to Top of the Morning: Inside the Cutthroat World of Morning TV, the show's executive producer allegedly planned to fire Curry as soon as co-host Matt Lauer decided to extend his contract. One staffer supposedly compared getting rid of Curry to "killing Bambi," which led to reports that her firing had been dubbed "Operation Bambi."
Once Lauer renewed his contract, Curry was reportedly notified that she was being let go. Curry's departure wasn't announced until months later, however, and in the meantime, Top of the Morning claimed,
"[Curry had] told friends that her final months were a form of professional torture."
According to Today show staffers, Curry was bullied during this time. In addition to her belongings reportedly being thrown in a coat closet, she was allegedly made fun of in the control room, and a producer reportedly commissioned a blooper reel of her worst on-air mistakes, which he has since denied. Once she announced her departure, Today lost millions in advertising revenue, with ratings dropping to 600,000 viewers less than its rival, Good Morning America.
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Ann's firing | 0:16
Matt's firing | 1:32
What Curry knows | 2:20
Hidden tension | 3:10
Brokaw accused | 4:00
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